You Are Not Your Audience: How To Create User Centered Design.
There’s a lot more to successful design than just making something look nice. Some of the most beautifully designed things can completely fail if they don’t connect to–or are accessible for–your audience.
User centered design requires a bit more work to separate yourself from the user, every step of the way. Find out how to connect and communicate with an audience that may think very differently than you.
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