Rev. Nicole Havelka is a a thought leader in the progressive spiritual space, yogi, and UCC ordained minister. She does work for the Ohio Conference of the United Church of Christ as well as the National UCC office, and does independent teaching, speaking, coaching, and consulting for nonprofit organizations that are trying to incorporate more innovative practices. Defy the Trend is her blog, which explores the spiritual themes and issues she encounters in everyday life.
What & Why
When Nicole approached us, she was changing the name of her blog, and needed to migrate it from Bloggr and wanted to give it a visual face lift, as her existing blog was several years old and visibly dated.
She had the logo when she came to us, so we incorporated the wood theme from the tree stump, and chose complimentary fonts to tie in the visuals. We also moved her blog to a much more visually-driven, more responsive layout, including larger featured images, and a mobile-user focused layout.
Finally, we migrated nearly a decade of posts, and incorporated elements that would help her expand her consulting and coaching services by including a calendar for her to post events, and a feed of her social media activity so that users could engage with her on multiple platforms.